HARTLAND, WI — An Iraq War veteran who has operated a mobile detail operation here for the past four years announced the opening of a storefront location, according to a press release.
The Feb. 27 release stated that Ed Rivera will hold a soft opening for his new Elite Auto Detail shop. A grand opening and ribbon cutting will be held in a few weeks.
The business will publicize its opening with a Groupon special for a foam bath, clay bar treatment and an exterior coating. March will also be Mercedes Month at Elite with a 10 percent discount for customers who bring in Mercedes.
Rivera completed extensive detailing training in California.“I had always enjoyed taking care of the family cars when I was growing up but something wonderful… a passion… began to grow inside me when I returned to serious detailing a few years ago,” he said in the release. “I got obsessed with working out every flaw in the paint, making sure I cleaned every nick and crevice of the interior, and sending that car, truck, boat or motorcycle home with the most perfect shine I could manage.”
The operation will focus on the higher-end spectrum of detailing, and the mobile service will still be available for customers within a 30-minute drive from Hartland.
Read the entire release here.