Professional Carwashing & Detailing

Iraq veteran opens high-end detailing shop

March 1, 2013

HARTLAND, WI — An Iraq War veteran who has operated a mobile detail operation here for the past four years announced the opening of a storefront location, according to a press release.

The Feb. 27 release stated that Ed Rivera will hold a soft opening for his new Elite Auto Detail shop. A grand opening and ribbon cutting will be held in a few weeks.

The business will publicize its opening with a Groupon special for a foam bath, clay bar treatment and an exterior coating. March will also be Mercedes Month at Elite with a 10 percent discount for customers who bring in Mercedes.

Veteran given recycled and refurbished ride

Rivera completed extensive detailing training in California.“I had always enjoyed taking care of the family cars when I was growing up but something wonderful… a passion… began to grow inside me when I returned to serious detailing a few years ago,” he said in the release. “I got obsessed with working out every flaw in the paint, making sure I cleaned every nick and crevice of the interior, and sending that car, truck, boat or motorcycle home with the most perfect shine I could manage.”

The operation will focus on the higher-end spectrum of detailing, and the mobile service will still be available for customers within a 30-minute drive from Hartland.

Read the entire release here.