Professional Carwashing & Detailing

Can you pass this critical exam?

April 25, 2013

This report card has appeared before, but with the first four months of a very promising year behind us, it is especially important again to review your progress in planning and implementing innovative ways to bring more customers into your wash.   

 

 

 

 

 

 

CARWASH MARKETING REPORT CARD

                        GOOD MARKETER                                                                                           A                         F

1.      I have one person who completely “takes ownership”

         for my carwash revenues.                                                              _____              _____             

                        2.      I have a detailed, written 180 day marketing plan.                   _____               _____

3.      Every motorist in my market will receive a Complimentary

         Carwash on his/her birthday.                                                          _____               _____

 

BETTER MARKETER

 

4.      I have a specific program to bring “New Movers”

         into my carwash each month.                                                        _____              _____

 

5.      I cross-market my wash with other successful local

         businesses in my area.                                                                    _____              _____

 

6.      I regularly communicate (via text or email) with the top

20% of my customer base.                                                                 _____                  _____

 

BEST MARKETER

 

7.      I have programs designed to increase the frequency

         of the hundreds of occasional users of my carwash.           _____              _____

 

8.      I have developed an active community outreach, to deepen

         my roots in the local market.                                                       _____               _____

 

9.      I have a compelling vision of servicing thousands of

         sparkling clean, dry and shiny cars within a 3 mile radius

         of my store, and I take positive action each week to bring

         that powerful vision into reality.                                                  _____              _____

 

 

 

A failing grade on three or more statements indicates that your marketing program is in need of serious attention and repair before you will maximize your carwash revenues.