Successful chain gives its menu a 'punch'
LITTLE ROCK, AK ― Boomerang Carwash, an express tunnel chain consisting of 29 locations, is adding the "Joey Punch Power Shine" to the menu at its seven locations in Oklahoma City, a press release reported.
The June 3 press release said the menu offering debuts today and should be available in all 29 locations by the end of the summer.
“We have been studying the dynamics of all the foam and wax offerings on the market for over two years now,” Vice President Ed Colvard said in the press release. “Joey Punch Power Shine is not a gimmick. It is fully functional and integrated into our wash sequence strategy to improve the clean and shine on your car. There is a lot of pop with the lights and the entry arch, and we designed it as a proprietary fit to boost our brand and mantra."
Colvard added that the results are "game changing."