More and Better
In the month I have been at PC&D I have learned one major thing, so far, about this industry: it is extremely customer service oriented.
That being said I am going to give owners and operators some ideas to connect with their customers via social media.
I will make one point: In this post I will focus on Twitter.
Facebook is quickly losing users and unless you pay them or try to understand their Edgerank system it’s kind of pointless to focus your efforts on the site.
My approach is a “more and better” approach.
There are times during the day when people use social media more frequently: when they first get into the office in the morning (between 8 and 10 a.m.) at lunch (12 to 1 p.m.) and before they leave for the day (3 to 6 p.m.). You should post content frequently during these times. Say “good morning” to your followers. Ask what they are having for lunch. Tell them to have a great weekend.
Yes, many people have an app, but most interaction happens from a desk.
Granted, it can be hard to keep track of all your new followers, but a simple “thanks for following” can go a long way.
Interaction is key to any relationship. The @ is your friend. Don’t be afraid to use it. If someone you are following asks a question, answer it. Show people you’re engaged. (It’s called social media).
Another way Twitter can be useful is crowdsourcing of ideas. I have found several interesting points of view via Twitter as well as used Twitter conversations in a print story. If the reader of the print story isn’t following us on Twitter this might get them on your feed. Perhaps they don’t even use Twitter. They might join and become part of the community.
Be creative and people will likely retweet your posts. This will increase the number of eyes on that specific post and can potentially get you more followers. If someone follows you return the favor.
Twitter is a great tool to build brand awareness, offer exclusive deals and ultimately have a dedicated following.