Nielsen-led study shows apps are an increasingly used tool
A new report shows that two-thirds of convenience store shoppers use mobile devices as their primary research tool for all digitally-based purchasing decisions.
The Nielsen-led study found mobile users spend six minutes on average researching gas prices and 49 percent of convenience store/gas shoppers rely on apps to discover nearby locations. The study also found that 69 percent of those consumers choose where they will purchase gasoline and goods because of price and location.
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