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Cumberland Farms employee injured trying to prevent theft

August 21, 2013
SHELTON, CT — Cumberland Farms’ iced coffee ad campaign featuring David Hasselhoff is having some undesired effects.

Nearly 500 promotional signs featuring the actor have been stolen from stores throughout the country since the launch of the campaign.

Yesterday a clerk attempted to thwart a theft of the sigs featuring the actor but was dragged by the thief’s vehicle when he was making his getaway.

Hasselhoff stars in convenience store commercial

According to the Times-Union, the clerk has been hospitalized and is listed in critical condition.

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