A big impact will occur during the last few moments of a customer's visit. What is the feeling that you want them to have as they leave your detail shop? How they feel when they leave will significantly affect how well their car was detailed and how great the odds are that they will be back. What lasting impression are you leaving them with?
While they are being checked out, does another person clear the car of any ice and snow? Is the car started in order to warm it up or cool it down? Is the car brought to the front door and pointed out so no backing up is necessary? Does someone act as a "doorman", opening the shop's front door, and then opening the driver's door for the customer to enter, and finally wishing them well as the door is gently closed?
Tip provided courtesy of Tom and Deb Ham, the owners of Automotive Management Network. More information about the management of all types of vehicle service facilities, independent auto repair shops, car and truck dealers, franchises, fleets, body shops and more. More information can be found at www.AutomotiveManagementNetwork.com.