What does your ultimate package include?
Make sure you have a clear-cut definition that promotes the benefits to the customers.
Create an “ultimate” package that groups all your special services, at a discount.
Bundles are appealing to your customers because:
- They get a lot…for less. Their desires to consume, and save, are satisfied simultaneously.
- Bundles make the buying decision simple. Many customers don’t want to put in the effort to differentiate a paste wax vs a paint sealant, or a light detail from a deep cleaning…so they may just choose your “ultimate” offering.
Your “bundle” might look like this:
- Your basic detail.
- Plus your most expensive sealant.
- Plus wheel wax.
- Plus leather reconditioning.
- Plus glass repellant.
- Plus engine detail.
- Plus fabric sealant.
Bought individually, this might cost $325. But as a bundle…$265.
Can you imagine a lot of your customers saying “yes” to that?