Do You Look Busy Enough?
If there is little activity at a shop, many people believe that the shop can't be very good. Your parking lot and your shop should normally be at least half full both when the shop is open and closed (No, not with the junkers you should be making disappear).
You can acquire cars with reasonably decent bodies for not a lot of money. Their road worthiness is really not important as long as they look decent (detail them to make them look even better). Also, make sure your employees know to put a few cars inside when the shop becomes empty.
Tom and Deb Ham are the owners of Automotive Management Network, an online forum to exchange information about the management of all types of vehicle service facilities, independent auto repair shops, car and truck dealers, franchises, fleets, body shops and more. More information can be found at www.AutomotiveManagementNetwork.com