Rob Shearer, America’s marketing advisor with ExxonMobil, recently sat down with Professional Carwashing & Detailing, to let us in on their new line of motor oil. Shearer also offers up his insight on the health and the future of their oil products as well as what’s expected of fast lube customers.
Professional Carwashing & Detailing: What are customers looking for/asking for when it comes to oil?
Rob Shearer: Consumers are looking for oils to help extend the life of their engines and give them reassurance that they’re doing what’s right for their cars.
PC&D: What trends are you seeing now with new products?
RS: The current average age of vehicles in the United States is over 10 years, and many in the industry believe that average is expected to continue to climb through 2015. Consistent with this trend, consumers are purchasing more premium oils to help ensure their engines will last.
PC&D: How is oil today different from how it was in the 1980s and 1990s?
RS: Oil technology and oil specifications have continued to advance. Premium oils provide better protection to help extend engine life. Today’s engines are smaller and produce more power and heat.
PC&D: What trends will we see over the next decade with oil?
RS: More engines are requiring synthetic oil to meet fuel efficiency and other automaker requirements. More consumers will need to purchase synthetic motor oils to meet their warranty requirements. Synthetic oil is also becoming more popular, since they can help extend the life of engines, keeping consumers’ cars on the road longer.
PC&D: Please tell us more about the new product from ExxonMobil.
RS: The Mobil Super line of premium motor oils is designed to help extend engine life by helping reduce wear, prevent sludge, reduce oil consumption and protect at high temperatures. The Mobil Super line of motor oils includes three products: Mobil Super, Mobil Super High Mileage and Mobil Super Synthetic, so there’s a product that fits each driver’s needs.
Mobil Super is a premium conventional motor oil that helps extend engine life with wear protection and sludge protection. It is guaranteed for up to 5,000 miles between oil changes and is designed to prevent the formation of sludge and harmful deposits on critical engine parts. Mobil Super High Mileage is designed to help extend the life of higher-mileage engines with proven wear and sludge protection, combined with seal conditioner to help prevent leaks and reduce oil consumption. Mobil Super Synthetic is a full synthetic motor oil that provides protection of critical engine parts to help extend engine life. Along with the benefits a fully synthetic formulation provides, Mobil Super Synthetic adds high-temperature protection to the benefits of the other Mobil Super products. It is proven to protect and perform at engine temperatures as high as 400 degrees F. In addition, Mobil Super Synthetic helps reduce oil consumption, combat sludge and protect against engine wear. All of these outstanding qualities allow Mobil Super Synthetic to help deliver long engine life and outperform our conventional and synthetic-blend motor oils.
PC&D: Why was this developed?
RS: The market is changing, and we’re anticipating these changes and have developed a new line of products that more precisely meet the needs of today’s consumers. Americans are keeping their vehicles longer these days and as such, it’s more important than ever for drivers to take good care of their vehicles so that they can get more life out of them. The Mobil Super family of products is specifically formulated to deliver long engine life and therefore addresses this need in the market. Also, more vehicles are being introduced that will require a synthetic motor oil, and many drivers will find themselves shopping for synthetics for the first time.