It's my favorite time of year
Back-to-school time is here. Does anyone out there miss all that comes with the beginning of the school year? Brand new school supplies, brand new clothes, brand new teachers and brand new classes? I loved every minute of it. And, while the art of learning should not really be limited to a school calendar — especially since we're all adults — sometimes, it's easy to forget that there is always more to learn, even if our old-school ways seem to work. As humans, we're inclined to be creatures of habit. But, that's not always a good thing. Times change. Technologies change. People change.
So, in honor of back-to-school time, I think it would be wise to reevaluate what skills need to be sharpened and what areas are in need of attention. I know, I know, you wouldn't still be in business or have a job if you didn't know what you were doing, but, and, listen carefully: Your competition is looking to take away your customers, so be open to trying and learning about new things. Or, as Henry Ford once said, "Anyone who stops learning is old, whether at 20 or 80. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young."
Now, I'm not saying you have to go and enroll back in school or anything like that (although that's never a bad idea). I'm instead suggesting you consider that there is always more out there to learn. Maybe take a night class, or go online and look up web-based tutorials. Or, even ask a friend or relative to teach you something in which they're an expert.
This month's cover story focuses on what you should be doing to better market your carwash. Sometimes you have to think outside the box in order to attract, catch and keep customers. Sometimes, new methods might seem completely crazy, but it's often the daring moves that gain the most reward. And some of the most successful people were on a constant journey of self improvement and never seemed to say or think that they were done when it came to learning more or trying new things.
Also in this issue we present a wonderful story on how to best prevent damage claims. It explores the best ways to save on money, and headaches, when it comes to customer complaints, whether they are true or not. I implore you to read this and to also take good notes. Here's to staying young!
Debra Gorgos, Editor