Professional Carwashing & Detailing

News from the industry

October 11, 2010


Tommy Car Wash Systems of Holland, MI, has named Tom Farris as its new Vice President of Sales & Marketing. Farris has worked for the company, manufactures tunnel car wash equipment in partnership with A.V.W. Equipment Company.

Farris, who has worked for the company for 10 years, was a key developer of the Tommy equipment package, mainly working on perfecting the chemical application system. He also played a prominent role in developing the Patented POD chemical pumping station system.

Susan Schoenberg has returned to take over managing day-to-day operations at Ultra Marketing Concepts, Inc. after a two-year absence. Ultra Marketing Concepts sells custom imprinted litterbags to carwashes and quick lubes in the United States.

The company did not specify the reason for the leave of absence, but said Schoenberg founded the company in 1983.

Ultra Marketing Concept’s first customer was Essex Carwash in Newark, NJ. Today, the company services over 1,000 customers throughout the U.S.

U.S. Products has appointed Charlie Marinella as the new head of the company’s car care division. Marinella has been serving as the company’s inside sales manager.

The company, which just entered into the car care industry last year, also offers ozone kits and carpet extractors.

Jerry A. Blessing, a long time fixture in the carwash industry, passed away this June after a lengthy illness.

Blessing founded Best of America Car Wash Systems in the early 1970s. The company went on to build hundreds of washes around the country and was credited for the highly visible use of pre-soak in self-serve washes and the marketing concept known as “Super-Soap” in its promotion.

His family continues to serve in the industry, with his son Dan operating Arcadian Services, based in Florence, AL.

In Other News

Car Wash Concepts Inc., of Thomasville, NC, will now distribute AUTEC Car Wash Systems in eastern North Carolina and South Carolina.

Car Wash Concepts Inc., a carwash distributor serving the southeastern region of the United States for the past 40 years, does everything from site evaluations to permit acquisitions to construction services. It also distributes carwash equipment, chemicals, services and supplies.

AUTEC, based in Statesville, NC, is the maker of stainless steel, touchless, and hybrid carwash systems.

Radiant Systems, Inc., the Atlanta-based global provider of point-of-sale hardware and software solutions to the hospitality, retail, and entertainment industries, is teaming up with Intelio, the San Clemente, CA-based remote workplace management supplier which is responsible for WashMAX©.

The companies will work together to develop an Intelio kiosk with the Radiant software.

Jimmy Frangis, vice president of Radiant's retail division, said the “carwash is fast becoming a strategic profit center for our customers. Integrating electronic payments between the store and the wash is an important first step in innovation at the wash tunnel to provide a differentiated customer experience and to improve retailers’ margins.”

Intelio CEO John Carroll said the company is excited to bring their technology to the carwashing industry. “When our integration with Radiant is complete we will be able to connect to multiple networks and take additional payment cards, such as fleet, gift and branded cards at the wash,” he said in the press release.

Space-Ray, the maker of a complete line of infrared heater products for commercial and industrial industries, is celebrating its 60-year anniversary.

The company started out in 1949 making floor model heaters for steel mills and then started making perimeter high intensity heaters in the 1960s.

Today, the company offers a line of more than 400 heating configurations in more than 80 models ranging in capacity from 20,000 to 250,000 BTU/hr.

Vice President of Space-Ray Bob Genisol said, “Some of our heaters are still providing trouble free operation after more than 40 years of service. For example, just recently a customer was looking for a replacement part for his floor model heater he purchased in 1962. He had 47 years of trouble free service …”

Bird-X, Inc., the maker of humane and environmentally-friendly bird and animal pest control solutions, has received an A+ ranking from the Better Business Bureau®.

Bird-X’s products are used by some in the carwash industry to maintain bird and animal-free locations.

The company credits its high ranking with its focus on customer satisfaction.

Bird-X President Dennis Tilles said, “While we are excited to receive such a high ranking, we prefer to focus on earning our customers’ satisfaction and loyalty as we strive to provide them with the best possible bird and pest control solutions. Our A+ Better Business Bureau rating reflects the result of this focus.”

Marketing Manager Dave Kogan said the company goes the extra mile to “develop relationships with our customers, listening to their needs and responding in a way that helps them the best we can.”

DM2 Software, Inc., which provides software to petroleum distributors and convenience stores, can now sell and support the business monitoring tool offered by Sage KnowledgeSync.

KnowledgeSync can now work on the same Sage MAS90 and 200 platforms.

DM2 has about 350 customers nationwide.

Valvoline, manufacturer of motor oil and other automotive fluids, has announced a new program wherein the company will guarantee a customer’s engine up to 300,000 miles if it meets certain criteria.

The registration process for the Valvoline Engine Guarantee program is available at

The vehicle must be registered before it has reached 75,000 miles. Customers must use Valvoline motor oils, although there are several levels of the guarantee, incorporating different Valvoline products such as MaxLife, DuraBlend and Valvoline Premium Conventional.

Sam Mitchell, president of Ashland Consumer Markets (Valvoline), said: "We're putting our money where our mouth is. We want to keep people on the road. Period. Vehicles that use Valvoline continue to perform. We have the utmost confidence in our products, so we're excited to now offer this best-in-class guarantee."

In Association New

The Western Carwash Association (WCA) is seeking nominations for its 2010 Board of Directors in anticipation of the Association’s 28th Annual Convention and Trade Show to be held at the MGM Grand in Las Vegas, October 5-7.

The WCA’s Nominating Committee will collect applications from WCA membership whom are willing serve as a Board Directors.

“These individuals must be able to invest their time, wisdom, patience and energy into a spirit of teamwork so as to have a positive impact upon the Association,” explained immediate Past President Randy Cressall.

He continued, “A strong and dynamic board member is someone who draws upon his own gifts and talents willingly, who offers their network of contacts appropriately, who thinks outside the boundaries when confronted with a challenge, yet thinks procedurally when the association needs to focus on its mission and vision.”

The Car Wash Operators of New Jersey (CWONJ) donated $5,000 to the Children’s Specialized Hospital through their 9th Annual Golf Outing held here on June 8.

The hospital is the largest pediatric rehabilitation healthcare system in the United States. Association President Mike Prudente said, “It’s really important to give back and our goal is to support this hospital and all the great work it does. It’s easy to give when it is to children who can really use your help.”

The all-day outing included 18 holes of golf, a golf cart, lunch, dinner, a gold club raffle and a 50/50 auction.