Professional Carwashing & Detailing

News & Notes

October 11, 2010

Maximum Marketing Services has signed on as a 2006 sponsor for the Car Care Council Women's Board.

Board president Katie Noga said the sponsorship will help the board achieve its goals for the year, including consumer education, a scholarship program, recruitment and retention of women in the industry and research and public relations activities.

Maximum Marketing Services, founded in 1981, is a communications agency specializing in the automotive aftermarket.

WashTec AG increased revenue in the first half of 2006 by 10 percent.

The integration of the company’s U.S. subsidiary Mark VII has been smooth, but not overwhelmingly successful.

Mark VII’s revenues fell short of expectations in the first quarter due to gas price increases, but recovered slightly in the second quarter.

The integration of Mark VII will continue in the second half of the fiscal year and is expected to be completed by the end of the year.

The Car Care Council has published a consumer guide to turn technical automotive jargon into easy-to-understand everyday language for motorists.

The 56-page guide explains the nine most common preventive maintenance procedures and repairs.

The guide is currently available to the independent aftermarket and can be ordered on the council’s website.

It includes a list of questions to ask when these maintenance or repair procedures are being performed on a car.


Leo Stanley Bedrick, owner of Mr. Auto Washes in five Connecticut towns as well as a carwash equipment and supply business, died Aug. 8. He was 87.

“He was a dynamo. He was my mentor. He could sell you your own shoes,” his son-in-law and business partner, Fred Bauer, said.

Bauer said Bedrick got into the carwash business because he wanted to focus on a business in one place and stop traveling around as a salesman.

Bill McCrea, former general sales manager of Commercial Washing Systems, Inc., has retired.

McCrea worked for the large carwash distributor in Central, Eastern and South Texas for 10 years, directing the sale and marketing process.

He has established his own consulting business, The Car Wash Consultant, which offers experience to new individual investors, gasoline retailers, government agencies, businesses, carwash distributors and manufacturers.

The Car Care Council Women’s Board awarded Julia C. Johnson of San Francisco, CA, the 2006 Women's Board $2,000 post-secondary scholarship.

Johnson will be recognized during the Women's Board reception on Oct. 31, at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, NV.

Dawn R. Lagrone of Hodges, S.C. received a $1,000 post-secondary scholarship. Scholarship applications were available to women who have completed at least one year in an ASE-certified, post-secondary automobile technology program and plan on entering the automotive field upon graduation.

A $1,000 scholarship was also awarded to high school student Josie M. St. Germain of Oakdale, MN, and $500 scholarships were given to Amber K. Borkan of Glen Gardner, NJ, and Christina M. Coles of Springville, UT.

Isaac McAlister from Boones Mill, VA, was named the Automotive Technology Outstanding Student, a prize presented by Mitchell 1 each year.

The prize was announced at the North American Council of Automotive Teachers conference held in Edmonton, Alberta, and carries a scholarship prize of $2,500.

McAllister, who worked for the past three years in a local Chevrolet dealership while attending high school, attends classes at the J. Sergeant Reynolds Community College in Goochland, VA, pursuing an associate degree in automotive technology.