It can seem like a never ending task... it is! Staying ahead of the competition requires work. As owners, car wash operators often times work "in" their businesses, but also need to make the time to work "on" them. Creating a plan to evaluate and monitor the car wash facility from their customer's point-of-view is important and taking actions and following through with updates and adjustments is vital. This is the extra "support" that an owner can provide.
Getting started in the planning process is often times the hardest part. One "keep it simple" concept is called, Support "4" Your Car Wash. Using this simple outline as an ongoing guide for evaluating your wash as your customer sees it can help you keep your edge on the competition. It can help you focus on some basic, but important, areas of the "consumer car wash experience" that you provide.
Support "4" Your Car Wash
#1 Focus on your car wash's overall appearance to the public.
#2 Implement a marketing program to inform, educate, and excite consumers. Highlight extra services!
#3 Develop a car wash team that displays the same commitment to your customer’s satisfaction as you have.
#4 Monitor the overall effectiveness of changes or promotions and continuously look for areas of improvement.
In the end… well, it never really ends! Working "on" your business should be a part of your regular, ongoing activities as a successful car wash owner. If you're not evaluating your business as your customer sees it and making improvements to meet their needs, you will never gain or maintain the competitive advantage that allows your business to thrive.
Using a simple tool like Support "4" Your Car Wash might be a good step towards Staying Ahead of Your Competition!
By: Doug Marquis, Vice President, Lustra Car Care Products
For more information go to Lustrabear.com.