Professional Carwashing & Detailing

Take a holiday in October

March 8, 2011

Are you celebrating your customers this week?

Sure, that sounds like a corny opening line for a motivational speaker — but I’m asking because the first full week of October is Customer Service Week.

It might sound made-up, just like Name Your Car Day (celebrated on October 2) and No Beard Day (October 16), but Customer Service Week actually dates back to 1992 and has the authority of the U.S. Congress behind it.

In truth, Name Your Car Day is probably more fun to celebrate, but Customer Service Week serves as an excellent reminder to all business owners that without the customers, well, they’d be out of a job. It also provides a convenient opportunity to motivate your staff to go above and beyond the call of duty.

What about promoting a Customer Service Week special? Sending out a coupon or thanking your customers on an outdoor reader board are two easy ways to show customers you care.

For those of you with reader boards, I have some other fun and zany holidays which might provide fodder for the sign:

  • October 2: International Frugal Fun Day; Name Your Car Day
  • October 5: World Teacher’s Day; Do Something Nice Day
  • October 7: Bald and Free Day; World Smile Day
  • October 11: Take Your Teddy Bear to Work Day
  • October 18: No Beard Day
  • October 24: Mother In-Law’s Day

It’s also Energy Awareness Month for any energy-efficient locations…and of course, who could forget Halloween?

Don’t have a reader board? Why don’t you try this e-mail greeting card from Yahoo! Greetings to celebrate Name Your Car Day: http://www.yahoo.americangreetings.com/ecards/display.pd?prodnum=2036665&path=42809.

And don’t think the opportunity will be lost on a woman whose entire family has a reason to celebrate the 2nd. Every “Carr” I know will be getting one of those cards — as well as a reminder to drive themselves over to the local carwash.

CORRECTION
Professional Carwashing & Detailing apologizes for a mistake in its July issue, “Water usage gets squeezed.” In the last sentence, the word “not” was omitted from a quoted sentence. The fixed sentence should read: “As a final precautionary measure, Roberts recommended that operators place signs in the bays to warn customers that changing oil or dumping waste in the bays is illegal. ‘Put up all kinds of signs, telling them not to dump pollutants on site — even call the cops if you have to.’”



Kate Carr, Editor in Chief