Professional Carwashing & Detailing

The retail potential of carpet re-coloring

December 14, 2011

The retail possibilities for carpet re-coloring and dyeing are staggering. Think of what it costs the customer for a new set of stock floor mats: It's in excess of $100. And, a carpet replacement is off the wall, probably $400 to $500.

Carpet re-coloring systems give you three options for improving the condition of both dealer and retail customers' automotive carpeting:

  1. Enhancements: With this process, you can brighten the carpets and floor mats of a late-model vehicle and give them a new look. Just spray a light coat of the same color dye and blend it in.
  2. Re-coloring: For carpets or floor mats that have fade spots. Simply vacuum and shampoo, then apply a coat of dye to cover the fade spots.
  3. Dyeing: The dye process is for carpets and floor mats that are worn, faded, stained and in otherwise irreparable condition. You can quickly and easily cover up the damage with a darker color. For example, a medium blue or gray could be covered with a dark blue or gray, or, in severe cases, black.