Professional Carwashing & Detailing

Tides of Carwashing: Eyes on the prize

October 11, 2010
It’s an exciting and at the same time slightly scary idea: A national carwash franchise. One that would put professional carwashing front and center in the public’s mind, but also provide some heavyweight competition for single-site operators.

Procter & Gamble’s path towards the national goal started in 2006, when the company first announced it intended to open a full-service location in a Cincinnati, suburb. In 2007, the Fortune 500 company saw its vision realized and went on to open another full-serve location that year.

Backed by plenty of capital, the sites were in excess of 8,000-sq.-ft. featuring luxurious waiting rooms and coffee shops to rival Starbucks. Then, in 2008, the company finally confirmed it was indeed forging ahead and would be seeking out franchise opportunities in Ohio and Kentucky.

With the big news out there, Professional Carwashing & Detailing thought it was time to get your opinion on the effect of such an event. Nearly 180 readers responded to our monthly poll. Their thoughts, are below:








*The AutoSPA is unlike the company’s first two locations in that it uses a formula to clean a car with less than 16 ounces of water. The company does not use the term waterless, but it is the most commonly used term to define this type of carwash service.