Professional Carwashing & Detailing

Touch-up

October 11, 2010

The staff of Professional Carwashing & Detailing® magazine recently spoke with Easywash co-founders Laura-Lee Normandeau and Geoff Baker about their new eco-friendly carwash franchise opening soon in North Vancouver, Canada.

Professional Carwashing & Detailing®: Do you feel the use of hydrogen fuel cells is the future for the carwash industry? Do you have any concerns using this new technology?

Laura-Lee Normandeau: The use of Hydrogen Fuel Cells has not been proven to be successful in the carwashing industry. However, Easywash is testing out this new technology through a government-funded program.

Geoff Baker: We want to see if Hydrogen Fuel Cells can be used in commercial applications and if it works well in a carwash setting.

It can make it easier to produce both power and heat for the carwash owner. Although Hydrogen Fuel Cells sound like a very complicated concept, the best way to think about it is as a battery source providing power for the equipment and heat for the water.

PC&D: Are you hoping future carwash businesses will be more aware of environmental factors?

LN: I feel that choosing to be environmentally responsible is the only choice for business owners. This is how we have approached the project from day one.

We discovered a lot of pending regulations that are being passed in Toronto, and it won t be long before these regulations become permanent. We try to make ourselves as eco- friendly in every way possible. Recycling, having an onsite well, and making sure our building is certified, are just a few examples of how eco-conscious we are.

PC&D: What are your main goals for the first location?

LN: To provide a quality carwash to local residents and to make a profit.

GB: This site will be our franchise model and will also be used as a test ground for future products and marketing for our campaign as a whole.

PC&D: What is your site total goal?

LN: Our goal is 100 sites committed or sold by 2012. These units will be sold primarily through franchises by way of multi-unit area developers across Canada.