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The marketing power of YouTube

January 28, 2009
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Everyday, millions of people jump on YouTube to find videos on just about everything you could possibly imagine. Many of these are not all that professional. In fact, most are done by people purely for entertainment purposes. But you might be surprised to find out that many of these amateur videos get an incredible number of views every day.

Take this video for example, which features some very talented kids playing Bluegrass like you’ve never heard. It is incredible. At the time I am writing this article, they have well over 395,000 views! What’s even more amazing is that they have no website, no contact info -- no nothing. I’m thinking, What a waste!

My point is this: You, as an entrepreneur, need to be tapping into the potential of marketing your business online through YouTube or other video sharing sites.

Let me give you another example. A couple of weeks ago, I spotted a leak in my attic during a heavy downpour. I could tell the leak was coming from the main ridge vent. My curiosity was sparked, so I jumped on the web, went to YouTube and looked up “leaky ridge vents.”

My search produced a number of videos done by a professional roofer. Basically, he gave a series of video tips of what to look for when inspecting your roof. I spent over 30 minutes watching these videos because they were so informative.

At the end of his video, the roofer’s website address would appear letting people know where they can find him if they need a free estimate. This simple strategy on his part separated him from so many other competitors. He did something remarkably different. From these videos, you got the feeling that this person was a real expert; not some fly-by-night operation.

As a car detailer, you could immediately start producing helpful videos for potential customers. Even if your business is not online, you can still benefit greatly. A weekly e-mail to your customers that provides them with a video “Car Care Tip of the Week” can go a long way to building credibility and trust with your customers.

The great news is that it doesn’t have to be expensive to produce. If you don’t have a video camera already, you can get one fairly inexpensively. The new Flip cameras are great for producing YouTube videos and they’re easy to use.

You can use a simple and free video editing program like Windows Movie Maker to add a caption of your website address into the video at the end. YouTube allows you to even create your own channel, which allows subscribers to sign up for updates on your latest videos.

Video marketing is a great way to promote your business and provide a service to your customers. Trust me, they will remember you for it. I’m still raving to anyone who will listen about my at-home, video-assisted roof repair.

Jonathan Taylor is the owner of Strategic Marketing Solutions. You can reach Taylor at

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