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Even in a depressing economy, a life without a clean car doesn’t seem feasible, said Jennifer Bender, the sales & marketing manager of J. E. Adams Industries Ltd. That’s the good news for carwashes and detailers. People, even though their lives might be a little messier than usual thanks to a shaky economy, more than likely will not want to live amongst messiness.
“Kids are still going to make a mess, dirt and snow are still going to be tracked into the car, and pet hair still runs rampant no matter what the economy is doing,” Bender said. “Consumers may cut back on washing the outside of their vehicle, but if a vacuum is convenient and cost effective many people will continue to use this product,” Bender explained. “The alternative is a messy, dirty car.”
How to keep energy costs down
Vacuums require energy and energy is a hot commodity now-a-days, not only because it’s expensive, but it’s also fragile and getting eaten up by the minute.
According to the folks at GinSan Industries, the best way to keep energy costs down is to properly care for and maintain each vacuum on a regular basis. GinSan says to empty the filters and keep the motor screens clean if you want a vacuum to run efficiently.
Bender said one good way to keep energy costs down is to accurately set your timers for the length of usage. “If the average vend time is four minutes and you have your timers set for six minutes, the vacuum could be running without being used,” she said.
In addition to fine-tuning your timers, Bender recommends selecting a commercial vacuum opt for the push button on/off switch versus a toggle switch. “Employees and customers can easily walk away while the unit continues to run,” Bender stated, “wasting not only electricity but the life of your motors.”
Maintain, maintain, maintain
Steve Osborn, vice president of sales and marketing at Fragramatics Mfg. Co., Inc., thinks all long-term carwash revenue will track your maintenance program.
“Some [operators] don’t even have a maintenance program and they let their equipment die a slow death and when it breaks, they replace it,” Osborn said. “You have to be proactive.”
In next week’s Detailing eNews, Part 2 will discuss how to ensure the longevity of your vacuums and how to keep them clean.