View Cart (0 items)
Business Operations

The trick to Facebook advertising

November 02, 2011
/ Print / Reprints /
| Share More
/ Text Size+

Andrew Jaffa with Carbux Car Wash in Jacksonville, FL, has taken on a new way to advertise by using Facebook. "Facebook advertising is very easy," he said. "It's a real short ad, it's like 100 maybe 120, 140 characters." Customers who click on the small link ad will be automatically directed to a carwash's website.

Facebook ads are similar to Google advertising, and they are usually pay per click or pay per impression. Jaffa explained that Facebook advertising is especially effective in today's market because people are spending so much time on the website.

Another benefit to Facebook advertising is that they allow a business to easily narrow an advertisement's demographic. "You can say, 'Okay, I just want to advertise to people in Jacksonville, men, to a certain age group,'" Jaffa explained. "You know, people who like cars. You can really narrow that demographic down quickly."