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Using Facebook, YouTube and review sites to maximize customer engagement

Joe J. Napoli
Social media has become so pervasive that it is no longer a question of if a business should use it, but how a business should use it.
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California high-end detailing business focused on family and the environment

NAPA, Calif. — Fahad Ahmad, the owner of Robust Auto Detailing, put his degree in mechanical engineering on hold to help his family, and ended up opening a detailing business along the way, according to the NapaValleyRegister.com.    


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Mister Car Wash giving away free carwashes for a year

HOUSTON — A new social media campaign will award the person who takes the picture of the dirtiest car free washes for a year, according to a press release. 


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From the show: Social media and return on investment

CHICAGO — There are many ways carwashes can use social media well, and Patrick O’Malley spoke at The Car Wash Show™ about some of the most important ways to maximize your return.
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Marketing your pet wash, a modern contraption for a social world

Joe J. Napoli
Carwash owners are always looking for new ways to bring in extra revenue, and pet washes have emerged as one of the most dependable ways to do so.
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Tips on social media from a carwash business that 'gets it'

DETROIT — Detail XPerts has 15,000 followers on Twitter, and over 4,500 on Facebook. The company president talked to PC&D about how they’ve used social media to improve their business, and relations the company has with its customers and other businesses.           


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