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How to handle Facebook’s diminished reach

CLEVELAND — In January, Facebook made changes that greatly impacted Facebook Fan Pages, which has led to fewer page views for many businesses, according to Small Business Trends.   


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Earning likes and profits

How to use social media to build customer relations and improve business
Social media is one of the biggest buzz words in the business world, and it’s something that everyone says you need, but not everyone understands how to use.
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Using Facebook, YouTube and review sites to maximize customer engagement

Social media has become so pervasive that it is no longer a question of if a business should use it, but how a business should use it.
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California high-end detailing business focused on family and the environment

NAPA, Calif. — Fahad Ahmad, the owner of Robust Auto Detailing, put his degree in mechanical engineering on hold to help his family, and ended up opening a detailing business along the way, according to the NapaValleyRegister.com.    


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Marketing your pet wash, a modern contraption for a social world

Carwash owners are always looking for new ways to bring in extra revenue, and pet washes have emerged as one of the most dependable ways to do so.
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Tips on social media from a carwash business that 'gets it'

DETROIT — Detail XPerts has 15,000 followers on Twitter, and over 4,500 on Facebook. The company president talked to PC&D about how they’ve used social media to improve their business, and relations the company has with its customers and other businesses.           


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