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Promotions

How to start a carwash: Market your business, part 1

Properly promoting your car care business is huge step in success, and here are five tips for promoting a new business and developing the ever-important return customers.


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Grace for Vets enters its tenth year honoring veterans at carwashes

TAMARAC, Fla. — The annual program’s founder was inducted into the International Carwash Association’s Hall of Fame in 2010.


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New wash opens after revamping older carwash building

FAIRBORN, Ohio — Employees give vehicles their personal touch to ensure customer satisfaction.


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Social media: Engagement is the key

How an operation's online reputation can affect business success.
Ben Laube

Social media is the most engaging, two-way communication medium for customer relations.


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“Burning Man” inspired promotions available at carwash

SAN FRANCISCO — Sticky sand from the Nevada desert can mean lots of business for carwashes.


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September 2014

2014 Detailing Survey Report

The 2014 Detail Industry Benchmark Survey Report gathers information from owners and operators.


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49 Marketing Tricks To Boost Your Business

A collection of ideas to increase customer counts and create community awareness at a car care location.
Phillip Lawless

Successful marketing programs that attract new customers and keep existing customers loyal are massively important.


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Joe Kennedy’s Auto Beauty Center

Phillip Lawless

These pieces and other promotional materials developed by Kennedy showcase his basic marketing beliefs. First, be different in your marketing offerings. Next, never market detailing, market yourself.


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Show off your before-and-after pictures, win products

Birmingham, Ala. — Starting in the October issue, Professional Carwashing & Detailing will showcase a set of before-and-after detailing images in each monthly issue.


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The evolution of the carwash arch

Bobby Jones
Ten years ago you could pull into a carwash and be greeted with boring industrial gray square arches that just served one purpose: To wash the car.
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