After our second location opened, nearly half a dozen windshield repair companies approached us offering to pay us a monthly rent to sell windshield repair at our washes. Immediately our reaction was, “No, you can’t rent my customers.”
Picture for a moment the exact day that your business staring going up...or downhill. Here is a snapshot of four potential customers that are pulling into your carwash today is your wash ready for them?
It is true that if customer loyalty were easy to come by then every business would be showing successful program retentions and extensive revenue growth year after year. So, how much loyalty is necessary to be successful?