The educational sessions, show floor and other events provided new ideas and practical advice for carwash owners of all formats.
These pieces and other promotional materials developed by Kennedy showcase his basic marketing beliefs. First, be different in your marketing offerings. Next, never market detailing, market yourself.
Birmingham, Ala. — Starting in the October issue, Professional Carwashing & Detailing will showcase a set of before-and-after detailing images in each monthly issue.
Microfiber cloths and towels for greater efficiency, lower friction and scratching, and easier washing, rinsing and drying, work well for detailers.