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Detailing

Tips on using an extractor

October 11, 2010
Summary: This month, Professional Carwashing & Detailing® asked Rick Michaelian, detail product manager for C.A.R. Products Inc., to answer a question submitted by an anonymous detail shop operator regarding
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Some business is bad business

October 11, 2010
Strange as it sounds, a valuable piece of business advice comes from knowing when to recognize “bad business.” When you are building your detailing business, you want to build
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The fundamentals of a clean carpet

October 11, 2010
Over the years, the cleaning industry has experienced many changes, mostly because of advancements in chemical formulation, equipment development, carpet construction and the understanding of technique. However, one thing
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Perception <i>is</i> reality

October 11, 2010
Oscar Wilde defined a cynic as “a man who knows the price of everything and the value of nothing.” Boy, he sure knew detail customers, didn’t he? Customers in
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Burned out? Rekindle your passion

October 11, 2010
Many detailers are on the verge of burnout. Contributing factors include work or stress overload, poor working conditions, difficult customers and co-workers and unfair compensation — all prevalent in
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Training wheels

October 11, 2010
One of the most challenging issues at a bustling detail shop is ensuring quality results are consistently delivered. An effective way of tackling this challenge is to train everyone
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Make it big &mdash; pricing a large detail job

October 11, 2010
Summary: This month, Professional Carwashing & Detailing® asked Frank Canna of Mirror Finish Detailing to answer a question submitted by an anonymous reader wondering how to go about pricing
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Handling dealership accounts

October 11, 2010
Want a dealership account? Well, it’s up to you. The detailer must offer the dealer the best in quality, service and reliability if he expects to get and maintain
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A smelly situation

October 11, 2010
Let’s face it — the days of simply masking an odor with fragrances and expecting a satisfied customer are long gone. Today’s consumers are flooded with advertisements pushing products
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The E-myth

October 11, 2010
A few years ago, Michael E. Gerber introduced his E-myth principles to the world in his book, “The E-Myth.” The “E” stands for “entrepreneur.” Gerber helps you to see
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