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Detailing

A smelly situation

Renny Doyle
Let’s face it — the days of simply masking an odor with fragrances and expecting a satisfied customer are long gone. Today’s consumers are flooded with advertisements pushing products
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The E-myth

A few years ago, Michael E. Gerber introduced his E-myth principles to the world in his book, “The E-Myth.” The “E” stands for “entrepreneur.” Gerber helps you to see
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Put a dent in it

Michael Patrick
Paintless dent repair, known in the industry as PDR, is the art of removing small dings, dents and protrusions caused by hail damage, too-close-in-parking-lot door openings and other minor
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Word-of-mouth advertising

Marketing and advertising are always a major component of a successful detail business’ budget. Television, radio and all types of print media are core advertising mediums used by detailers
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Advancements in windshield repair technology

Rory Most
In the windshield repair industry there are many new techniques and developments that have allowed quality solutions to be passed to the consumer, adding more value to car care
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Seven strategies for SUCCESS

Drive profits at your detail business with these seven steps.
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Designing the express detail service

Renny Doyle
Knowing your local market can mean more profits.
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Soap Solutions

Primer to paint finishing
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Wheel cleaning: A true science

A how-to guide on choosing the right chemicals, tools and procedures.
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Windshield chip repair = clear profit

Bud Abraham
Far too many detailers are missing out on an easy way to make more money.
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