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The professional confessional

Editor's note: This article is from the October 2010 issue of Professional Carwashing & Detailing, now available online and in a digital format. If you have a suggestion for a
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The power of steam cleaning

Without question, vapor steamers are fast becoming a staple in the cleaning tool arsenal of many detail operations. The benefits of steam are many. For instance, steam cleaning is:
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Hire your best detailing staff

At Car Care World Expo™ 2010, I was talking with an operator who was complaining about the inadequacies of the employees in his detail operation. “They’re all a bunch
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One operator's secret to success

Ask Shane Constable how he got started in the detail industry, and his answer is simple. “I kept getting fired,” he explained in a conversation with Professional Carwashing & Detailing.
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Marketing ideas for detailers

Unfortunately, the mentality of “If I build it, they will come” doesn’t apply to detailing shops. Sure, you may see a slow trickle of cars entering your lot but probably
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Blame it on the acid rain

This article originally appeared in the February 2008 issue of Professional Carwashing & Detailing magazine. It’s a tough world out there for a vehicle’s paint finish. It has to be
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