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Detailing

What customers really think about carwashes … and what you can do about it.

Debra Gorgos
Any kind of feedback, whether it’s constructive criticism, straight-up praise or heated ire can make your business better.


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Consultant's Corner: Different components of the full-serve model

Chris McKenna
In the March issue, in the column titled: The ins and outs of various carwashes, we were examining the different components of the full-service model and all the different facets therein. We covered the first half of the different wash stations and processes that involve the welcoming area, the vacuum stations, and the drive–on area.


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Former detailing employee ordered to pay restitution for burglary

GYMPIE, Australia — A man who broke into a detailing business and damaged and stole equipment, claims the company owed him money, according to The Gympie Times.


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Steps to keeping microfiber towels working well

Joe J. Napoli
Microfiber towels are a great tool, but they must be handled properly to get maximum value out of them.
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California high-end detailing business focused on family and the environment

NAPA, Calif. — Fahad Ahmad, the owner of Robust Auto Detailing, put his degree in mechanical engineering on hold to help his family, and ended up opening a detailing business along the way, according to the NapaValleyRegister.com.    


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Why you should get your leased vehicle detailed

DETROIT — A trip to get your leased vehicle detailed can save you a headache when you’re returning it, according to a Detail XPerts blog post.


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The plea for steam

A dry vapor steam machine can be used on the facility as well as a car and can promote your business as eco-friendly.
Debra Gorgos
A hot water extractor uses heated liquid water and a powerful vacuum to deep clean carpets, whereas steam cleaning involves the use of pressurized steam vapor.
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No, you can’t rent my customers

Read how one carwash chain found success in offering windshield repair services.
Joshua McCooey

After our second location opened, nearly half a dozen windshield repair companies approached us offering to pay us a monthly rent to sell windshield repair at our washes. Immediately our reaction was, “No, you can’t rent my customers.” 


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Do you offer fabric repair and restoration?

One industry expert reveals what it takes to offer this additional service and how it can draw in more customers.
Another way to draw in more customers and make additional revenue is to offer up fabric repair and restoration.
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Detailing a new vehicle, and how to understand your customers

ELK GROVE VILLAGE, Ill. — Many new car owners are under the impression that there is no needed upkeep, and detailers need to know how to understand and talk to these people, according to a Detailed Image blog post.


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