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Detailing

Comparing commercial and retail detailers

Exploring the advantages and challenges that affect both sides of the detailing industry.
Gerardo DeJesus
The main question is: Who gives a customer the better choice? Is it a commercial detailing operation or residential detailing, commonly known as mobile or private detailing?
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Joe Kennedy’s Auto Beauty Center

Phillip Lawless

These pieces and other promotional materials developed by Kennedy showcase his basic marketing beliefs. First, be different in your marketing offerings. Next, never market detailing, market yourself.


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Show off your before-and-after pictures, win products

Birmingham, Ala. — Starting in the October issue, Professional Carwashing & Detailing will showcase a set of before-and-after detailing images in each monthly issue.


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Empty gas station to be used for new auto detailing business

PORTSMOUTH, N.H. — The owner says he is in the business of building beautiful buildings.


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Family-owned carwash/detail center is 2014 Boston A-List runner-up

BELMONT, Mass. — The general manager of the fifty-year-old business says it works hard to treat every customer like they are the only one.


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Detailer wins Mobile Electronics 2014 Retailer Store Chain of the Year

WESTON, Fla. — Franchise owners, staff dedication, hard work and improvement of franchise system led to the award.


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Study shows commercial textiles more sustainable than disposables

ALEXANDRIA, Va. — An independent study showed reusable products have a lower environmental impact.


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Young detailing entrepreneur expands to customized studio

SOUTH SHIELDS, England — The young businessman is not done yet; he has his sights set on a second building.


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Retailer turned detailer gives each car his personal sign-off

LYNCHBURG, Va. — John Meade focuses on being a true detail shop in a saturated market.


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Dealership/auto detailer raises money, exceeds sales goal during annual event

FAIRFAX, Va. —  The event benefited the American Heart Association, and involved customers and employees.


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