These pieces and other promotional materials developed by Kennedy showcase his basic marketing beliefs. First, be different in your marketing offerings. Next, never market detailing, market yourself.
Birmingham, Ala. — Starting in the October issue, Professional Carwashing & Detailing will showcase a set of before-and-after detailing images in each monthly issue.
PORTSMOUTH, N.H. — The owner says he is in the business of building beautiful buildings.
BELMONT, Mass. — The general manager of the fifty-year-old business says it works hard to treat every customer like they are the only one.
WESTON, Fla. — Franchise owners, staff dedication, hard work and improvement of franchise system led to the award.
ALEXANDRIA, Va. — An independent study showed reusable products have a lower environmental impact.
SOUTH SHIELDS, England — The young businessman is not done yet; he has his sights set on a second building.
LYNCHBURG, Va. — John Meade focuses on being a true detail shop in a saturated market.
FAIRFAX, Va. — The event benefited the American Heart Association, and involved customers and employees.