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Detailing

Building the dealer + vendor relationship through technology

The story of how one detailer found success with his customer base.
Most dealers have used, currently use or at least understand the use of a sublet company to clean their cars. The benefits of using sublet companies aren’t new to the industry, but having a great relationship with their sublet vendor is.
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Paint color restoration: Then and now

How today’s clear coatings can restore a paint's original color and gloss.
When I wrote "Why Paints Fade" in the April 2008 issue of this magazine, (which I urge you to digest before reading this article), I believed it was simply impossible to create a clear coating that would look as great, by wipe-on hand application, as an automotive spray gun finish would. I was wrong.
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Wheel-eez has unique roots, innovative product

JACKSONVILLE, Fla. — The idea for Wheel-eez wheel cleaner started with Cork Industries Inc. developing a safer cleaning product for printing presses.


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What you need to know about wax and paint sealants

Debunking the myths and falsehoods of detailing’s most common chemicals.
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What customers really think about carwashes … and what you can do about it.

Any kind of feedback, whether it’s constructive criticism, straight-up praise or heated ire can make your business better.


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Consultant's Corner: Different components of the full-serve model

In the March issue, in the column titled: The ins and outs of various carwashes, we were examining the different components of the full-service model and all the different facets therein. We covered the first half of the different wash stations and processes that involve the welcoming area, the vacuum stations, and the drive–on area.


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Steps to keeping microfiber towels working well

Microfiber towels are a great tool, but they must be handled properly to get maximum value out of them.
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Why you should get your leased vehicle detailed

DETROIT — A trip to get your leased vehicle detailed can save you a headache when you’re returning it, according to a Detail XPerts blog post.


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The plea for steam

A dry vapor steam machine can be used on the facility as well as a car and can promote your business as eco-friendly.
A hot water extractor uses heated liquid water and a powerful vacuum to deep clean carpets, whereas steam cleaning involves the use of pressurized steam vapor.
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No, you can’t rent my customers

Read how one carwash chain found success in offering windshield repair services.

After our second location opened, nearly half a dozen windshield repair companies approached us offering to pay us a monthly rent to sell windshield repair at our washes. Immediately our reaction was, “No, you can’t rent my customers.” 


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