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Multi-profit Centers

Effective coffee marketing at the carwash

Carwashes and coffee go well together, which is the reason that so many washes have at least some coffee component to their business.
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California strengthening drought actions, discouraging at-home carwashing

LOS ANGELES — California Gov. Edmund G. Brown issued an executive order to increase the state’s ability to manage water and drought conditions in the upcoming driest months, according to Ca.Gov.


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Creating the ideal loyalty program for C-stores

MINNEAPOLIS — C-store loyalty program participation is not on par with that of grocery and drug stores, and a study has been done to find the ideal loyalty program to improve participation, according to CSPnet.com.


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Consultant's Corner: Different components of the full-serve model

In the March issue, in the column titled: The ins and outs of various carwashes, we were examining the different components of the full-service model and all the different facets therein. We covered the first half of the different wash stations and processes that involve the welcoming area, the vacuum stations, and the drive–on area.


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Using Facebook, YouTube and review sites to maximize customer engagement

Social media has become so pervasive that it is no longer a question of if a business should use it, but how a business should use it.
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Additional profit centers for your carwash

DETROIT — Wash owners are always looking to add additional profit centers for more revenue, and there are certain ones they should consider, according to a Detail XPerts blog.


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Turning ice into money

Carwashes are always looking for ways to add additional revenue, and there's many reasons an ice machine may be an ideal fit.
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Part Two: Tips on social media from a carwash business that 'gets it'

DETROIT— Detail XPerts has 15,000 followers on Twitter, and over 4,500 on Facebook. The company president talked to PC&D about how they’ve used social media to improve their business, and relations the company has with its customers and other businesses.  


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No, you can’t rent my customers

Read how one carwash chain found success in offering windshield repair services.

After our second location opened, nearly half a dozen windshield repair companies approached us offering to pay us a monthly rent to sell windshield repair at our washes. Immediately our reaction was, “No, you can’t rent my customers.” 


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Creating repeat customers

How loyalty carwash programs create longevity and revenue growth.
It is true that if customer loyalty were easy to come by then every business would be showing successful program retentions and extensive revenue growth year after year. So, how much loyalty is necessary to be successful?
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