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Lustra™ Tip of the Month
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11/11/11
Lustra™ Tip of the Month
October 12, 2011
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This is a remarkable year for our calendar. It contains some unusual dates; 1/1/11, 1/11/11, 11/1/11 and 11/11/11.
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Winterizing Your Wash
Lustra™ Tip of the Month
September 8, 2011
It's September, the kids are back in school, days are getting shorter and the thoughts of another winter season are not far off.
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Building a Promotional Calendar
Lustra™ Tip of the Month
August 10, 2011
During these lazy days of August when it seems like summer is winding down, there is no better time to begin to look towards the upcoming season of car washing and developing a marketing plan.
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Marketing Your Green Car Wash
Lustra™ Tip of the Month
June 8, 2011
In this third and final part of developing a green car wash, we'll talk about marketing all of your green initiatives.
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Got Safety? Part Two
Lustra™ Tip of the Month
March 9, 2011
Proper Use = Safety and Efficiency
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Got Safety? Part One
Lustra™ Tip of the Month
February 10, 2011
Managing a safe wash is important to you, your employees and your customers.
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WIIFM Part 2
Lustra™ Tip of the Month
January 13, 2011
In last month's "What's in it For Me" tip, we talked about the importance of the customer experience at your car wash.
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WIIFM? How to Answer the Question and Keep Them Coming Back
Lustra™ Tip of the Month
December 8, 2010
Every customer asks WIIFM? This acronym simply means, What's In It For Me?
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Are You in Control?
Lustra™ Tip of the Month
October 6, 2010
The Factors You Need to Control
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Brand Matters
Lustra™ Tip of the Month
September 9, 2010
Why Knowing and Living Your Brand Matters
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