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Detailing eNews

Staying focused

Remember the battle for business is fought in the minds of prospective customers. You’ve got to make your detail business stand head and shoulders above the competition.
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Find out how one detailer uses automated cleaning technology

Read more about Shane Constable of Mint Condition Auto Detailing in Ogden, UT.
Read more about Shane Constable of Mint Condition Auto Detailing.
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Do you know how to identify your customers?

You have to make sure you identify your key customers and then find out what is important to them.
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Are you "positioning" your shop correctly?

Positioning is the key to great marketing. Every successful business, including detailing businesses, whether the owner realizes it or not has done some successful marketing.
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Don't forget to take our Detailing Survey

LATHAM, NY ― The 2012 survey is a representation of detailing business owners from across the nation. The information gathered provides the latest industry facts, trends and figures.
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The 2012 Most Valuable Carwasher is ... a detailer!

This year's award goes to José Fernandez of Superior Shine in Covina, California. He is known for his extreme passion about his work.
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Which products are best for paint finishes?

The answer to this question depends on the condition of the paint finish.
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Can wax be put over a sealant?

Our detail editor, Bud Abraham, weighs in, and also shares which of the two he thinks is better in terms of durability.
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The proper way to hang an American flag

Believe it or not, there are a lot of rules and regulations that go along with displaying your American pride with the Stars and Stripes.
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Canadian detail center joins ‘Wash Away Thirst’

KELOWNA, BRITISH COLUMBIA, CANADA — Bubbles Car Wash’s three locations will be the first Canadian detail centers to participate in the program.
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