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Detailing eNews

Are you "positioning" your shop correctly?

Bud Abraham
Positioning is the key to great marketing. Every successful business, including detailing businesses, whether the owner realizes it or not has done some successful marketing.
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Don't forget to take our Detailing Survey

LATHAM, NY ― The 2012 survey is a representation of detailing business owners from across the nation. The information gathered provides the latest industry facts, trends and figures.
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The 2012 Most Valuable Carwasher is ... a detailer!

Debra Gorgos
This year's award goes to José Fernandez of Superior Shine in Covina, California. He is known for his extreme passion about his work.
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Which products are best for paint finishes?

Bud Abraham
The answer to this question depends on the condition of the paint finish.
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Can wax be put over a sealant?

Bud Abraham
Our detail editor, Bud Abraham, weighs in, and also shares which of the two he thinks is better in terms of durability.
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The proper way to hang an American flag

Debra Gorgos
Believe it or not, there are a lot of rules and regulations that go along with displaying your American pride with the Stars and Stripes.
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Canadian detail center joins ‘Wash Away Thirst’

KELOWNA, BRITISH COLUMBIA, CANADA — Bubbles Car Wash’s three locations will be the first Canadian detail centers to participate in the program.
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How to get a longer life out of your equipment

Bud Abraham
With costs as they are today, major purchases are difficult to justify, so the practical approach of maintaining and repairing existing equipment is probably the best option for you.
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Detailer continues expanding his business

TULSA, OK — After five years as a mobile operation, a detailer opens a shop and plans for more locations in the future.
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New detail shop also includes self-serve washes

ROME, GA — A detail shop and self-serve wash combination opens offering discounts to students, teachers, military and law enforcement.
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