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WCA unveils new program and logo

June 02, 2011
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LAS VEGAS — The Western Carwash Association (WCA) announced a new water conservation certification program and tool set on the second day of the group’s 28th Annual Convention and Trade Show during a breakfast meeting for members.

About 150 WCA members watched as former president and current board member Randy Cressal introduced the program with a slideshow presentation and explained the opportunities for members to become certified in water conservation and to access helpful brochures, marketing materials and educational studies. The Association hopes these tools can be used to approach local government officials and community members in order to educate and reform current policies.

More information can be found on the Association’s website.

The breakfast meeting also recognized several industry leaders and innovators during the Association’s annual awards presentation. Including:

  • 2009 Special Service Award: Carl Nuss, Comtec Wash Systems, Lakewood, CO
  • 2009 Innovative Operator Award: Bill Martin, Metro Express Car Wash, Boise, ID
  • Manager of the Year: Karen Forbes, San Diego Car Care, San Diego, CA
  • Rookie of the Year: Patricia Knott, Green Forrest Car Wash, Los Angeles, CA
  • Trendsetter of the Year: Tom Ennis, El Segundo 5 Minute Express Car Wash, El Segundo, CA
  • Hall of Fame: Eugene Miller, High Performance Car Wash, Denver, CO

The Association also thanked President Jerry Nix for two years of service and welcomed Bill Carbonel, currently a board member, as its president for the next term.

The Association also revealed its new logo during the Welcoming Reception.

The new logo features a sleek black drawing of a car sitting on a water drop with a unifying green ribbon around the two and the Association’s name in a modern, all caps font.

Attendees ushered in from all over the West coast to attend Disney Institute educational events which taught operators the magic behind Disney’s legendary quality service and brand loyalty. Around 200 operators gathered at the sessions which started at 10 a.m. and ended at 4 p.m. and featured stories of Disney’s success and lessons for implementing their special brand of customer service at smaller businesses.

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