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I spent five winters in the lovely state of Vermont. Four winters were spent right outside of Burlington whilst a college student and the other was spent directly in Burlington after I graduated. Those were some cold winters. When it wasn't snowing, the wind was blowing. Sometimes it was doing both. I believe my college was in a valley, and I'm pretty sure the campus was shaped like some sort of wind tunnel. My senior year, 1998, was the winter of the great ice storm. I think my car was under 2 inches of ice at some point, and people ice skated on the college tennis courts.
This current winter has been a strange one, right? Did anyone out there have a white Christmas? I think it was in the 40s in the Northeast, and I know a lot of skiers and snowboarders in the Northeast are upset with the lack of snow. In checking out the Farmer's Almanac, which is online (a paradox in its own right, I think) at www.almanac.com, I found out that temperatures across the board will be cold for February, but there won't be a lot of snow. Have you checked out the Almanac? I suggest you do. I have no idea how it works and how the tides affect weather patterns, but the thing has been around for 220 years, so that says something. But, if you're skeptical and think it's all a bunch of ballyhoo, I recommend a very good resource: AccuWeather, which can be found at www.accuweather.com. Be sure you know what the future holds weather-wise so that you're properly staffed and prepared. Also, be ready to warn customers about the harmful affects of road salt and sand damage when it does snow and be sure to use such warnings on your signs, in your ads and in your social media platforms because a lot of people out there still seem to think that snow and rain is enough to clean off a car. Also, even if there isn't any snow, and it's just plain cold out there, be sure to let your customers know that you dry off a car before it leaves the lot so they aren't worried about anything freezing over. And, as an aside, for Pete's sake, on those cold and frigid days, please be sure your staff is given plenty of breaks to warm up, proper winter attire and lots and lots of free hot coffee.
In other news, the International Carwash Association™ has announced the keynote speaker for The Car Wash Show™, which is being held May 7-9 in Las Vegas. And, while I know very little about football, I do know who this guy is, thanks to some very funny Saturday Night Live skits including over-the-top Chicagoan accents. That's right, folks. This year Mike Ditka will be giving the keynote. I think he will give a great address and he definitely knows a thing or two about how to achieve success, not only as a football player and coach, but also as a business man. In fact, he is responsible for one of my favorite quotations: Before you can win, you have to believe you are worthy.
So, with that, happy washing everyone and here's to an unusually high-car-count winter.
Debra Gorgos, Editor