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Google+ is the latest social network you need to be aware of, according to Lisa Barone, chief branding officer of Outspoken Media. "Google+ is Google's very own social network. Whether you realize it or a not, you probably already have a personal profile, so you should optimize that as much as you can to help find like-minded people. You can also create a page for your business, similar to Facebook brand pages. Google's going to be pushing this pretty hard."
Google+ allows you to connect with anyone else (friends, coworkers, acquaintances, family, etc.) and share links, photos and/or messages with them. It also has game and site pages.
There are three things to pay attention to with Google+:
Janet Fouts, a social media coach, and founder of Tatu Digital Media, said she thinks Google+ has a huge value for business owners to connect with the local community. "The most important thing you can do online for your business in 2012 is to set up a profile on Google and add local information. Be sure to have a mobile version of your website too, people are searching for local information on their mobile devices, don't get left behind."
Google+ takes the best parts of Twitter and Facebook, Fouts added, and pulls it together with the outrageous power of Google for search engine optimization. "People talk about all kinds of subjects on this network and you can sort people you connect with by subject."