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What is up with eco-friendly detailing?

January 18, 2012
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One product that has made a comeback in the past 10 years has been the waterless wash. Introduced in the 1990s, you might remember the multi-level marketing product called Dri-Wash & Guard which was sold mainly to consumers who did not want to use water to wash their cars. It was never accepted by the professional detail or carwash industries, of course.

But a few companies, namely Pronto Wash out of Buenos Aires, Argentina, embarked on an aggressive franchise program selling master distributorships all over the world, and their efforts, plus another franchise company out of England and one out of Australia, got some interest in waterless washing going again, especially in the professional industry. This interest was helped along by the major emphasis on everything green.

Many of the small mobile washers and detailers set up their businesses without a pressure washer and without using water, "washing cars" with waterless wash. While there is a place for the waterless wash chemical in a detailer's arsenal of products, it is not, in my opinion, a viable concept that is going to have a major impact on the industry. Most of the franchise companies are struggling, but probably not as much as those they sold into the business.

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