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What's in your wash?

October 11, 2010
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Remember the fun you had as a kid playing with water guns at amusement parks? The owners of Splash Carwash in Stamford, CT, want customers to have that same memorable experience.

Co-owner Dan Petrelle installed “Super Sudzers” – soap cannons installed in the carwash allowing customers to squirt their own car as it goes thru the wash. Dan said he has a “hard time getting the adults off the guns.”

“Making the process more interactive and focusing on customer experience is what makes all the difference,” said Dan.

With its first carwash opening in 1981, Splash Carwash has nothing but a successful track history. Over the years, the wash has grown to include over 20 northeast operations. Splash offers self-serve, full-serve machine washes, exterior machine washes and full service hand washes. The super interior clean service is the most popular, especially for customers with families.

An average site rotates about 30 to 35 employees. Dan notes that having a larger site is easier to manage. “Once the brand is established and recognized in the industry, you are recognized as the premier employer and people want to work for you,” said Dan.

Splash offers customer comforts such as Wi-Fi®, coffee, music, cable TV, leather couches and a kid’s play area loaded with toys. Additionally, the wash has wood floors and floor to ceiling glass, bringing the customers close to the show.

Two detailing services are also offered: express detail (15-20 min) and five star detail (3-4 hours). As most northeast owners face unique environmental challenges, Dan combats this by offering diversified profit centers at the wash.

The most rewarding aspect of the business, says Dan, is watching his employees and his business grow.

If you have a carwash you’d like to see featured in the “What’s in your wash?” section, email Kristen Wesolowski at: