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Business Operations

What's in your wash?

October 11, 2010
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While scientists might argue it’s not possible to clone a carwash, business partners Jeff London and Gene Allison are certainly willing to try.

Their new full-serve carwash and detail shop, Classic Carwash 2, located in Lehigh Acres, FL, aims to repeat the success and business philosophy of Allison’s other location, Classic Carwash in Estero, FL.

London and Allison use a “hands on approach” at the carwash to insure that superior customer service is provided and that no detail is missed. The company plans on providing a full service carwash with a tiered pricing package, as well as pursuing more lucrative services such as detailing and offering a convenience shop inside the building.

The 2,500-sq.-ft. carwash featuring Hanna equipment is located on a two acre site beside a 10,000-sq.-ft. office building. The total population of the area expects to reach 100,000 by 2008, bringing in a high customer base to the carwash. London and Allison estimate carwash volume to be 200 cars per day for the first three months of business with an average sale of $18 per car. Estimated wash volumes for the first full year of operations is 50,000 cars.

The wash structure is tiered with a basic exterior wash starting at $10.95. The full serve package is $17.95 and expects to bring in the highest revenue. The wash will operate six days a week through Saturday, from 8 a.m. until 6 p.m. On average, there will be twelve associates working every day. Full and part-time staff will be distributed evenly among shifts.

The wash will kick off business operations with direct mail coupons to all residences within a five mile radius and its grand opening will feature live radio broadcasts, a full page ad in the local newspaper(s) and multiple banners and signs along the main street flanking the carwash.

The wash will offer several promotions including frequent wash cards, senior citizen discount days, early bird specials, as well as rain protection guarantees. Cash and credit cards will be accepted as well as gift cards and frequent wash cards to be implemented in the future.

“The most challenging aspect of the carwash has been the development order and the permitting process,” said London, adding “Getting to know the market was something that was easily done because of the friendliness and camaraderie of the operators I met at carwash conventions.”

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