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What's In Your Wash

October 11, 2010
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Business: Miracle Car Wash

Type: Full/flex Service

Owner(s): Chuck and Heidi Tonn, Doug Tonn

Location: Dubuque, IA

Year opened: 2004

Equipment/chemicals: Hybrid and 3G Enterprise
equipment. Ecolab chemicals.

Unique features: Miracle Car Wash is located on two acres with a 130 ft. tunnel with plastic wall panels and 18-foot-wide tunnel so the customer does not feel too enclosed. The customer exits the tunnel then re-enters the final cleanup area. Miracle Car Wash is committed to using high pressure detail guns and wash mitts to prep each vehicle before going through the tunnel to ensure that the vehicle comes out cleaner then with just what the equipment can provide.

Staff: 15-20 full time and 20-25 part time employees.

Volume: Over 90,000

Pricing: Full serve: $10.98; Clearcoat package: $17.05; Ultimate: $21.96; Rain-X: $26.40; Exterior Wash: $7.48; Clearcoat: $13.55; Ultimate: $18.45; and Rain-x: 23.59.

Customer payment options: Cash, credit cards and personnel checks are accepted. The carwash also sells six-month and one-year gold cards that allow the customer unlimited washes. Plus, twice a year, the carwash sells coupon books and averages over $1,700 per year in sales of these books.

Of note: Miracle Car Wash held free washes for all military people over the Memorial Day weekend and did over 175 vehicles during the two-day event. The carwash is currently in its second year of giving free washes to the Give Vet a Lift van. Miracle’s Operation We Care fundraiser held July 5, 6 and 7 was the best fundraiser for the carwash. It is the company’s second year raising funds for the organization and through a matching program with a local construction company, Miracle raised $4,644 for the charity.