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Articles by John E. Shepanek

Franchising the right way

October 11, 2010
Starting any business is a risky proposition. In fact, studies have shown more than 90 percent of new, non-franchised businesses fail within three years. So, it should come as
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4 must-know branding facts for lube owners

October 11, 2010
The brand is the essence of a company and a business owner’s most valuable asset. It’s what consumers think of when they hear a business’s name and see a
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