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Articles by Jonathan Taylor

The recognized expert

Anyone can claim to be in expert in their field, but what separates the fly-by night professionals from the ones that have really mastered their field? Most would say
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Targeting the affluent

I noticed lately that a lot of businesses have taken a “Button down the Hatches” approach while hoping at the same time this recession blows over as quickly as possible.
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Differentiate or die

You can’t afford to be humdrum in slow economic times. By that I mean that you look like every other business that does a good job. If you position yourself
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