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Articles by Jonathan Taylor

Make your business card work for you

What if I told you that most business cards are a complete waste of paper and ink? You might disagree with me by saying that they’re a great way
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What can Facebook do for your detail shop?

I would guess that most small business owners are reluctant to giving social media a try in their business. I don’t blame them. Why would anyone waste their business
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What's your time worth?

One of the biggest mistakes most small business owners make is spending too much time working in their business instead of on their business. Michael Gerber, author of The E-Myth,
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Differentiate or die

You can’t afford to be humdrum in slow economic times. By that I mean that you look like every other business that does a good job. If you position
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The recognized expert

Anyone can claim to be in expert in their field, but what separates the fly-by night professionals from the ones that have really mastered their field? Most would say experience.
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The marketing power of YouTube

Everyday, millions of people jump on YouTube to find videos on just about everything you could possibly imagine. Many of these are not all that professional. In fact, most
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Three easy steps to Internet marketing

I’m about to give you a simple, effective strategy that will help lower your advertising costs and get you more business this year. After I mention it, it should become
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What is your USP?

As a long time student of marketing, I often catch myself listening to and analyzing radio commercials while I travel. I noticed one commercial recently that advertised a local moving
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Show your appreciation at the end of a year

How valuable is your customer list? Do you take the time to let them know just how much you appreciate their loyalty to you? As Christmas rolls around each
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How to handle customer complaints

If you’ve been in business for any length of time, you’ve experienced customer complaints. Many business owners tend to react to customer complaints with a certain amount of anxiety, but
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