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Articles by Mike Perry

My greatest strength is...

Don’t you wish you could only wear one hat? Owners typically possess a special mix of business skills and personal attributes, and many successful entrepreneurs never realize how unique they really are.
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A shared point of view

In Part Two of my February Professional Carwash and Detailing article, I stated that nothing is more important for operators than increasing carwash revenues.


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Five traits of best-in-class carwash operators

The following group of character traits will lead any carwash owner to a better outcome, a stronger team of workers, and a more profitable business.
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An Industry Perspective: Increase your carwash revenues - Part One

Once an operator decides to improve their wash's financial performance, their mindset and activities must then be more concerned with building a larger and more profitable customer base.
Why is it so difficult to increase the wash counts at your carwash?
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An Industry Perspective: Will the in-bay code ever be broken?

Let's see if the second half of the year brings better financial results for operators and their suppliers.

The Perry thesis, regrettably, remains intact: Until operators make more money, they won't buy more equipment. Will the second half of this year bring significantly better financial results for in-bay operators and their suppliers?


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Presenting a... "Remarkable Journey", part 2

Columnist Mike Perry discusses why carwash revenues count more now than ever before and why value-added "best in class" suppliers are going to soon start partnering with c-stores.
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Presenting a... "Remarkable Journey," Part 1

How value-added "best in class" carwash suppliers will partner with c-stores to generate higher wash counts and revenues in 2012.
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What to do to maintain loyalty amongst your customer base

If you're not careful, your faithful customers will slip through the cracks.
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Here is your 2012 battle plan

Take decisive action in 2012 on these four initiatives and you will enjoy a more prosperous new year.
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Charting a profitable path

Make sure you get on the right road with the right destination in mind.
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