View Cart (0 items)

Articles by Mike Perry

A shared point of view

In Part Two of my February Professional Carwash and Detailing article, I stated that nothing is more important for operators than increasing carwash revenues.

Read More

Five traits of best-in-class carwash operators

The following group of character traits will lead any carwash owner to a better outcome, a stronger team of workers, and a more profitable business.
Read More

An Industry Perspective: Increase your carwash revenues - Part One

Once an operator decides to improve their wash's financial performance, their mindset and activities must then be more concerned with building a larger and more profitable customer base.
Why is it so difficult to increase the wash counts at your carwash?
Read More

An Industry Perspective: Will the in-bay code ever be broken?

Let's see if the second half of the year brings better financial results for operators and their suppliers.

The Perry thesis, regrettably, remains intact: Until operators make more money, they won't buy more equipment. Will the second half of this year bring significantly better financial results for in-bay operators and their suppliers?

Read More

Presenting a... "Remarkable Journey", part 2

Columnist Mike Perry discusses why carwash revenues count more now than ever before and why value-added "best in class" suppliers are going to soon start partnering with c-stores.
Read More

Presenting a... "Remarkable Journey," Part 1

How value-added "best in class" carwash suppliers will partner with c-stores to generate higher wash counts and revenues in 2012.
Read More

What to do to maintain loyalty amongst your customer base

If you're not careful, your faithful customers will slip through the cracks.
Read More

Here is your 2012 battle plan

Take decisive action in 2012 on these four initiatives and you will enjoy a more prosperous new year.
Read More

Charting a profitable path

Make sure you get on the right road with the right destination in mind.
Read More

Create a carwash marketing plan

Put your goals in writing and assign dates to successfully build a marketing campaign for your car care business.
Read More