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Articles by Mike Perry

Create a carwash marketing plan

Put your goals in writing and assign dates to successfully build a marketing campaign for your car care business.
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Georgia on my mind

When did petroleum marketers and convenience store owners in Georgia lose confidence in their carwashes? All across the state, revenues are rapidly declining at convenience store and petroleum site
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The in-bay marketing breakthrough

Expand your marketing, embrace more customers.
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Ten resolutions for carwashers

Make 2008 your best year ever.
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Save the IBA!

How IBA distributors and manufacturers can save this segment of the industry by taking ownership of carwash revenues.
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