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Articles by Mike Perry

In a perfect world...

Mike Perry
Every car leaving a bay or a tunnel would be perfectly clean, dry and shiny. In a perfect world...
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Blog: How bright is our future?

Mike Perry
During an initial meeting, I find it immensely helpful to ask both new and experienced operators a very simple...
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Talking with Industry Leaders: Sonny’s Charges On! Part 2

The final part of an exclusive, two-part interview with Paul Fazio of SONNY’S The CarWash Factory.
Mike Perry

Blog: The chicken or the egg?

Mike Perry
Many topics for popular discussion are mindless, and should be ignored. Does any one really care which came...
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Blog: Products change. What about consumer needs?

Mike Perry
Be careful how you respond to this simple question. For many operators, your first answer may not be the...
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Yes, let's celebrate the 4th

Mike Perry
My dictionary lists four definitions for the word “celebrate”...
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The 80/20 principle

Mike Perry
As a professional sales person, I believed completely in the 80/20 rule. This rule stipulated that 80% of my sales, and my best prospects...
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Blog: Make it impossible to fail

Mike Perry
How clear and compelling to your employees is your vision statement? Also, do your greeters, cashiers and other front-line team...
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Blog: “If There Is A Cure For This...”

Mike Perry
“I don’t want it,” sings Motown queen Diana Ross in her smash disco hit of the late 1970s, “Love Hangover.”
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TALKING WITH INDUSTRY LEADERS Exclusive interview with Paul Fazio of SONNY's The Car Wash Factory

Sonny's charges on, Part 1
Mike Perry