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The Store
Articles by Mike Perry
Blog: Now ... broaden the pond
December 5, 2012
Have you altered your marketing tactics, expenses and goals to keep your wash performing at an optimum level?
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Make 2013 your best year ever
Regardless of past experience in the market, follow these 10 steps and enjoy your most successful year yet in the carwash business.
November 30, 2012
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Blog: Make the pie bigger
November 26, 2012
Keep in mind that doing the actual work itself, creating a clean, shiny and dry vehicle, is not the most difficult part of the business.
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Blog: Why Obama won
November 15, 2012
Business owners can learn a tremendous amount from the hard-fought election since it was rich with content-based “teaching moments.”
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Blog: We did our jobs
November 9, 2012
Who provides the ideas, the marketing expertise and the needed follow-up to pull any wash out of a downward and depressing sales spiral?
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Blog: Grow the pie
November 1, 2012
Carwash operators would be remiss in thinking that consumers will return to the shopping patterns and habits of earlier, better days.
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Blog: Questions and answers
October 25, 2012
As voters enter the booths and cast their ballots this year, many will ponder, “Are you better off now than you were four years ago?”
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An Industry Perspective:
Increase your carwash revenues — PART TWO
What one activity, what one business process, when you complete it consistently, expertly and passionately, will have the greatest impact upon your carwash revenues?
October 22, 2012
Blog: What Business Are You In?
October 19, 2012
Customers today have more choices than ever, and the best operators will relentlessly strive to identify, cultivate, capture and reward them.
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Blog: Are these your customers?
October 15, 2012
What is on your customers’ agendas each day as they drive past your site? When and why do they want to get their cars washed?
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