View Cart (0 items)

Articles by Mike Perry

Blog: What is the downside?

February 18, 2013
“You absolutely do not need to be in a great industry to produce sustained great results,” states business writer Jim Collins...
Read More

Blog: Let's break the code

February 13, 2013
Do you agree: Carwash revenue is the vital, life-sustaining blood of the industry? It follows, then, that carwash revenue in the field, at the operators’ sites...
Read More

Blog: Remember the Titans

February 11, 2013
Some movies never get old. Since its release in 2000, I would imagine that I have watched this classic story, maybe three dozen times.
Read More

Blog: Keep the ball rollin’

February 5, 2013
Marketing-savvy operators can glance at their calendars and see many other opportunities to sponsor Customer Appreciation Days.
Read More

Blog: The Super Bowl winner is…

January 30, 2013
Find out what the upcoming football game on Sunday has to do with your car care business.
Read More

Blog: Spectacular news

January 28, 2013
I believe great news must be shared, emphasized and yes, maybe even celebrated. A timely and detailed announcement earlier...
Read More

Blog: 16 enabling principles

January 22, 2013
I truly am in awe of great leaders and thinkers who can look at the “big picture,” define a favorable outcome, and then divide that...
Read More

Blog: A costly oversight

January 17, 2013
Excellent operators, and those who aspire to be excellent, display two important and praiseworthy traits.
Read More

Your 2013 marketing initiative

Don’t let January end without completing this marketing test and creating a six-month written plan for your wash.
January 11, 2013
Don’t let January end without taking this marketing test and also be sure to create a six-month written plan.
Read More

Blog: Are you a Guerrilla Marketer?

January 7, 2013
A very select group of unusually high achievers, guerrilla marketers typically are enthusiastic fans and serious students of...
Read More