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Articles by Mike Perry

Blog: What is the downside?

“You absolutely do not need to be in a great industry to produce sustained great results,” states business writer Jim Collins...
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Blog: Let's break the code

Do you agree: Carwash revenue is the vital, life-sustaining blood of the industry? It follows, then, that carwash revenue in the field, at the operators’ sites...
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Blog: Remember the Titans

Some movies never get old. Since its release in 2000, I would imagine that I have watched this classic story, maybe three dozen times.
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Blog: Keep the ball rollin’

Marketing-savvy operators can glance at their calendars and see many other opportunities to sponsor Customer Appreciation Days.
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Blog: The Super Bowl winner is…

Find out what the upcoming football game on Sunday has to do with your car care business.
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Blog: Spectacular news

I believe great news must be shared, emphasized and yes, maybe even celebrated. A timely and detailed announcement earlier...
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Blog: 16 enabling principles

I truly am in awe of great leaders and thinkers who can look at the “big picture,” define a favorable outcome, and then divide that...
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Blog: A costly oversight

Excellent operators, and those who aspire to be excellent, display two important and praiseworthy traits.
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Your 2013 marketing initiative

Don’t let January end without completing this marketing test and creating a six-month written plan for your wash.
Don’t let January end without taking this marketing test and also be sure to create a six-month written plan.
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Blog: Are you a Guerrilla Marketer?

A very select group of unusually high achievers, guerrilla marketers typically are enthusiastic fans and serious students of...
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